AS Wellness by Ageing Solutions
A refined brand and website redesign focused on simplifying the customer journey.
Brand Identity ✦ Website Design ✦ UX/UI ✦ CRO ✦ Brand Collateral
Project Overview
Industry: Health / eCommerce
Scope: Brand refinement, website redesign, UX/UI, CRO
AS Wellness had an established offering, but the experience made it difficult to engage with.
Users were met with friction at almost every stage, with unclear pathways, unnecessary steps, and a lack of direction around what to do next.
Challenges:
No clear entry point for new users
Too many steps between landing and purchase
Inconsistent and non-responsive layouts
A process that felt harder than it needed to be
The Approach
The focus was on reducing friction, both structurally and visually.
The experience was rebuilt to guide users step by step, making each stage of the process clearer and easier to follow. Key sections were restructured, new pathways introduced, and unnecessary steps removed entirely.
A customer dashboard was also introduced, supporting a more seamless experience beyond the first interaction.
The Outcome
A clearer, more intuitive experience that supports both discovery and decision-making.
Project Outcome
A clearer, more intuitive experience that supports both discovery and decision-making.
Users no longer have to work out what to do—the path is already defined.
Impact:
Reduced friction across the entire user journey
Clearer progression from entry to purchase or registration
Improved mobile usability
Stronger retention through returning users
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