Man vs Ageing

A refined brand and website redesign focused on simplifying the customer journey.

Website Design ✦ UX/UI

Project Overview

Industry: Health / eCommerce

Scope: Website design, UX/UI

Man vs. Ageing was intended as a male-focused extension of the AS Wellness offering.

At the time, the concept lacked clarity, making it difficult to translate into a cohesive digital experience.

Challenges:

Missing key information around how the service worked

No clear onboarding or user journey

Gaps in content and structure

Need to define direction before refining design

The Approach

Rather than layering visuals onto an unclear foundation, the focus was on structure first.

Key pathways were mapped out, core sections defined, and the layout designed to guide users through the experience, even as the business itself was still evolving.

The Outcome

Bringing structure to a brand that didn’t yet have one.

Project Outcome

A structured design direction that brings clarity to the concept and creates a foundation for future development.

Impact:

Defined user journey and key pathways

Clearer communication of services and access

Cohesive structure ready for build and launch

Clarity isn’t a style. It’s the foundation. ✦ Clarity isn’t a style. It’s the foundation. ✦ Clarity isn’t a style. It’s the foundation. ✦ Clarity isn’t a style. It’s the foundation. ✦ Clarity isn’t a style. It’s the foundation. ✦ Clarity isn’t a style. It’s the foundation. ✦ Clarity isn’t a style. It’s the foundation. ✦ Clarity isn’t a style. It’s the foundation. ✦

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