Serrencio
Brand Identity Design | Brand Collateral
Serrencio
Project deliverables:
- Brand Identity Design
- Brand Collateral
Project Overview
Serrencio is a sustainable fashion brand that celebrates individuality by giving pre-loved denim a fresh look with custom embroidery and patterns. The brand focuses on creative expression, sustainability, and accessibility. Its playful and approachable identity invites a diverse range of customers to embrace sustainable fashion with a unique, personalised twist.
Behind the logo
Custom bubble-style typography & pop-art inspired strawberry evokes a sense of fun and approachability. Its slightly retro feel adds a sense of nostalgia and conveys the brand's mission; to bring new life into vintage clothing.
