The Creative Edition
A refined brand identity designed to reflect the warmth and craftsmanship of handmade ceramics.
Brand Identity ✦ Brand Collateral
Project Overview
Industry: Handmade / Ceramics
Scope: Brand Identity, Brand Collateral
The Creative Edition began without a defined brand, just a product and a starting point.
The goal was to create an identity that felt warm, considered, and aligned with the handmade nature of the work.
Challenges:
No existing identity to build from
Balancing personality with restraint
Creating consistency across different touchpoints
The Approach
The direction was intentionally minimal, allowing the work itself to remain the focus.
A simple, considered logo was developed to work across applications, from printed materials through to being stamped directly into the pottery.
The Outcome
A simple identity, designed to let the work speak for itself.
Project Outcome
A cohesive identity that feels personal, recognisable, and aligned with the nature of the product.
Impact:
Clear and consistent brand presence
Versatile identity across physical applications
Elevated perception of handmade work
Let's create something aligned
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